Crown Beverages Limited, a subsidiary of PepsiCo, has launched Evervess Malt Pineapple in Uganda, marking the brand’s first foray into the malt beverage category. This launch expands Evervess’ portfolio beyond its established premium mixers and sparkling beverages.
Evervess Enters the Malt Category
Evervess Malt Pineapple combines the smooth flavor of malt with the sweet and tropical taste of pineapple, offering Ugandan consumers a refreshing and indulgent non-alcoholic drink. The product is positioned as a premium, carbonated beverage with zero alcohol, designed to appeal to consumers who seek a sophisticated yet refreshing alternative to alcoholic drinks. A second variant, Evervess Malt Apple, is expected to follow soon, diversifying the brand’s offerings further.
Celebrating Everyday Moments with Evervess
The launch campaign, themed “Start Something Malty” and “Make Every Moment Golden,” celebrates everyday experiences and social occasions with a touch of style and positivity. Sandra Againe, Brand and Communications Manager at Crown Beverages, emphasized that the product is all about life’s golden moments—simple, shared experiences that bring people closer. “Evervess Malt reflects our commitment to diversifying our portfolio and meeting the evolving preferences of Ugandan consumers,” she said.
Tapping into Uganda’s Growing Malt Beverage Market
The introduction of Evervess Malt Pineapple allows Crown Beverages to tap into Uganda’s expanding malt beverage segment. Rogers Anguzu, Commercial Manager at Crown Beverages Limited, noted, “With Evervess Malt, we’re giving Ugandans a new reason to celebrate their everyday wins—100% taste, zero alcohol.”
Availability and Pricing
Evervess Malt Pineapple is available in 330ml PET bottles at a recommended retail price of UGX 1,000. The product is being sold across supermarkets, restaurants, bars, and retail outlets nationwide, making it easily accessible to a wide range of consumers.
Conclusion: A New Chapter for Evervess in Uganda
The launch of Evervess Malt Pineapple marks a significant step for PepsiCo in Uganda, offering consumers a premium non-alcoholic option that blends flavor, sophistication, and refreshment. With plans to introduce additional variants, Evervess is set to further establish its presence in Uganda’s dynamic beverage market.
