The Apple Watch SE is now even more affordable. At just $169.99, down from its regular price of $249.99, Target is offering a 32% discount on the 2024 aluminum case model. This deal makes it one of the most accessible ways to join the Apple Watch ecosystem without sacrificing essential features.
Despite the release of the Series 10, the Apple Watch SE remains a favorite in 2025 for users who want reliability, fitness tracking, and seamless iPhone integration at a fraction of the cost. While it doesn’t include advanced sensors like ECG, SpO₂, or an always-on display, it houses the same S8 processor used in higher-end models, ensuring solid performance for everyday tasks.
Smart Features That Keep You Safe and Fit
According to PCMag’s Angela Moscaritolo, the SE offers “a faster processor, better battery life, and a lower price than the previous model,” earning it an “Excellent” rating. Many reviewers praise its Workout app, which includes diverse training modes and three free months of Apple Fitness+. Additionally, Fall Detection and Crash Detection offer built-in safety that automatically alerts emergency services if needed.
How It Compares and Why It Stands Out
Target’s pricing isn’t just competitive—it matches the lowest prices seen across major retailers. Amazon also lists the SE at $169, while Best Buy and Walmart are closer to full MSRP unless part of a limited promotion. That makes Target’s deal one of the most reliable for this model.
When compared to newer models, the savings become even more obvious. The Apple Watch Series 10 starts at $399 and includes extras like ECG, a larger always-on display, and advanced health sensors. For those with extreme fitness or adventure needs, the Apple Watch Ultra 2, starting at $799, offers rugged design, dual-frequency GPS, and up to 72 hours of battery life. But unless those premium features are essential, the SE still delivers strong value.
Reddit users and customer reviews on sites like Target and Best Buy echo similar sentiments. One buyer noted, “The SE2 has most of the features of more expensive watches, just not the bells and whistles. It does everything I need.” Another said, “Tracks all my workouts accurately and lasts all day.”
Ultimately, the Apple Watch SE continues to impress by balancing price and performance. Whether you’re buying your first smartwatch or upgrading from an older Apple Watch, the current deal at Target offers unbeatable value. With its fast chip, fitness insights, and integrated safety tools, it’s the ideal choice for anyone who wants the Apple Watch experience without overspending.
For related tech insights, you might also be interested in this deep dive on how streaming has surpassed broadcast and cable in TV viewership, a breakdown of the Samsung Galaxy Watch 7, and PCMag’s original Apple Watch SE deal coverage.
